Amazon Sponsored Display 廣告優惠 $50 USD

Amazon Sponsored Display 廣告優惠 $50 USD

Amazon PPC 廣告真心不簡單!今天來介紹一下 Amazon Sponsored Display 廣告優惠 $50 USD

閱讀此文章的人,可能本身會有個疑問:我憑什麼回答這些廣告問題?

簡單的介紹一下我自身的狀況:

  • 目前我是全職 Amazon PPC Manager + 經營 Amazon 日本站點
  • 手上有 7 個 Amazon Seller Central 的廣告後台登入 + 1 個 AMS 系統的後台登入
  • 3 位客戶業績在三個月內成長 100%!
  • 6 個月來也花了超過 $3000 USD 學習 Amazon 廣告相關知識!
  • 每天花 2 小時聽取 Amazon PPC 廣告的 Podcast! 知道誰有料誰唬爛!


Hey 由於私訊訊息持續增加!
因此成立了一個私密社團 – Amazon PPC 廣告交流社團
歡迎各位賣家加入交流交流~問題統一在社團回答!


Amazon Sponsored Display 廣告優惠 $50 USD

首先有在下 Amazon PPC 廣告的賣家們,應該知道 Sponsored Display!

今天有一些賣家收到這封 Email!只要開啟 Amazon Sponsored Display 的廣告,

Amazon 會給賣家 $50 USD Credit!( 注意是 Credit 不是 Cash xD )

目前對 Sponsored Display 的文章還不多,有興趣的可以先參考下方兩篇:



言歸正傳,以下是有些 Amazon 賣家收到的 Email!這邊截圖給大家稍微瀏覽一下!


以下是文字版本,我把結論直接分享在這邊 xD

  1. 2020 / 12 / 31 之前開啟亞馬遜創建的 Sponsored Display 可以獲得 $50 USD Credit
  2. 有興趣參加的賣家,必須回覆這封電郵『 Yes 』
  3. Amazon 會在你的 Seller Central 創建廣告,狀態為 Paused!
  4. 可參加的時間為 11/11 ~ 12/31 號
  5. 1/7 Amazon 會 Apply Credit 到賣家的帳號

重點來了,Amazon 提供的是 $50 USD 的 ” Credit ” ,不是直接給賣家 $50 USD!

因此未看先猜應該是當你花完這 $50 USD 的額度之後, Amazon 從你的 Payment 補 $50 USD 給賣家

操作的方式跟之前我去爭取『 Amazon 廣告被惡意點擊 』 的方式應該差不多

結論是補你錢,不是給你錢喔!

謎之聲: $50 USD 真的好少 xD

以下是 Email 的文字版本,重點我已經在上面說完囉!

Email 的主旨:$50 in Sponsored Display promotional clicks on Amazon – US

Email 的內文

Hi XXX

We’re offering a credit of $50 USD for use in the United States when you activate the recommended Sponsored Display product targeting campaign by December 31st 2020. Terms and Conditions apply, please see below for further details*.

Here’s what product targeting recommendation can do to you:

· We recommend setting a daily budget that’s high enough to keep your ads showing. Once a campaign is out of budget for the day, your ads won’t be eligible to run until midnight when the daily budget resets.

· We recommend you make sure to use your best-selling products to help increase interest in your brand, as well as conversion.

· Target Product: We recommend promoting your product among shoppers who are actively browsing your product or similar products.

· Target Categories: We recommend promoting your product among shoppers who are actively browsing categories that are relevant to the product you’re advertising

You also have the ability to add custom creative to your ad, including a brand name, logo, and headline. That gives you an opportunity to accelerate product awareness, increase consideration, and complete the sale by connecting to shoppers on Amazon. Click here to learn everything you need to know about Sponsored Display.

To participate in the promotional clicks, please write back to this email with a “Yes” and we will create a new Sponsored Display campaign in “paused” state of your campaign manager for your MP account and share best practices towards Black Friday and Cyber Monday events. You may review the campaign recommendations and enable the campaign to gather performance.

  • Terms and conditions of the Sponsored Display product targeting promotional clicks

For selected Amazon advertisers registered for sponsored ads (the “Advertiser” or “you”), Amazon Advertising will apply a single promotional credit of $50 USD to that Advertiser’s Amazon Advertising sponsored ads account, which can be redeemed for use with Sponsored Display.

  1. This promotion is available only to Amazon Advertisers individually invited by Amazon to participate (the “Participants” or “you”).
  2. The qualifying action is defined as the creation and launch of an advertiser’s first product targeting tactic Sponsored Display campaign.
  3. The Advertiser will be charged for all advertising that exceeds the promotional credit. Advertisers can suspend their ads any time before the promotional credit amount is exhausted, if they don’t wish to receive additional advertising charges. Advertisers won’t be notified once the promotional credit is exhausted.
  4. This promotion will start on November 11th 2020 11:59pm PST and will last until December 31st 2020 11:59pm PST (the “Promotional Period”). Participants must complete the qualifying action during the Promotional Period.
  5. A participant can redeem this promotion once during the Promotional Period.
  6. Amazon will apply the promotional credit to the Advertisers’ accounts on January 7th, 2021 PST. Advertisers will be charged for any clicks received before the promotional credit is applied.
  7. Any unused promotional credit will expire at 11:59 p.m. PST on February 7th, 2021
  8. The Participant must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Business Services Agreement and the Amazon Advertising Agreement.
  9. This offer is not for resale and is not redeemable for cash.
  10. This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  11. Your use of the promotional credit constitutes your acceptance of these terms and conditions.
  12. You must have a valid payment method for advertising fees on file to receive the promotional credit.
  13. Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  14. If your advertising account is in a different currency than the one in which your promotional credit has been awarded, the actual amount of the promotional credit may be subject to foreign currency fluctuations.
  15. Advertiser is responsible for the payment of any taxes incurred.
  16. Limit of one $50 USD promotional credit per Advertiser account.
  17. Limit of one promotional credit per Participant.
  18. Currency of the promotional credit depends on the Advertiser account.

Thank you,

Amazon Advertising Team


AmazingTwSeller 台灣亞馬遜賣家導航 YouTube 上線啦


顧問服務有必要嗎?聽聽賣家怎麼說!

做 Amazon 的都知道,廣告是最難以操作也最複雜的部分,尤其演算法還有功能每天都在變動,要花的心力非常高。

Luka 提供的顧問服務正是完美的選擇,像我們公司習慣自己操作,但是一直沒有頭緒,直到顧問課後才豁然開朗,花個少少顧問費用卻能至少有 30%-40% 的銷量提升非常划算

另外我參加過非常多 Amazon 的教學課程,然而大部分的講師比較偏空泛而非實用性,沒有實際的案例,基本上都沒多大的幫助。 來上過 Luka 的顧問服務後一次,保證你們對 Amazon 廣告有全新的認識!

Bryce Hung

Bryce Hung

Business Development Manager

做 Amazon 一定會需要接觸廣告,但廣告的邏輯跟臉書或 google 廣告都有細節的落差,然而台灣很少有代理商或是相關的課程會告訴你演算法,以及幫你建立廣告邏輯。

我們雖然有廣告基礎,但 Luka 的一對一顧問對談更有效率與完整的解決我們的廣告問題,且他的經驗豐富,針對各個品項與競爭對手的細節都會無私分享。

顧問當下即根據公司狀況客製化廣告建議並手把手帶你操作,我認為這個一對一的顧問服務勝過許多小班制的廣告課

畢竟廣告最重要的是如何 『 落實 』與 『 改變 』透過廣告優化與調整,我們的總轉換率高了 30%!非常推薦初學者找專家給予客製化的經驗分享!

Jill Chien

Jill Chien

chief operating officer 


Amazon 新品上架( Product Launch)是一個非常重要的環節,好的開始將會給該產品帶來無限的發展可能,但需要考量的因素太多,且不同產品有他不同的營銷模式。

Luka 在一對一顧問時,會從產品利基面、市場面、競爭面各種面相提供給我們專業的分析,並不斷的交流與溝通在哪些時點應該關注且採取那些策略,讓我們降低上新品失敗的風險,事半功倍!

Kenny Zhan

Kenny Chan

Operating manager

剛接觸 Amazon 時,心裡最納悶的事情就是:明明我們的商品品質 / 設計上都有一定水準,但往往上架後曝光度卻都不如預期。

幸好有 Luka 的諮詢與協助,重新優化商品的照片、 Listing 以及廣告關鍵字等建議,現在發現其實商品要進入熱銷排行榜並非遙不可及!

Allen

Allen

黑熊般兇猛的 Amazon 賣家


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從 Amazon 站外引流做回 Amazon 站內廣告 全職 Amazon PPC Manager 3 位客戶業績在 12 個月內成長 500%! 9 個 Amazon Seller Central 的廣告後台登入 + 1 個 AMS 系統的後台登入

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